London city guide

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A portrait of London, offering a curated edit of what to see and do. Carefully researched and illustrated with original photography and copy, each guide features 30 of Cereal’s favourite places and also includes:
  • a photo essay of the city
  • an illustrated neighbourhood map
  • interviews and essays from celebrated locals, such as architect John Pawson, fashion designer Margaret Howell, designer Michael Anastassiades, and more
  • lists of essential architectural points of interest, museums, galleries, day trips outside the city, and unique souvenirs
  • an itinerary for an ideal day in London


Cereal is an independent travel and style magazine – bringing minimalist calm to every destination it lands itself in. Their city guides are a curated edit of what to see and do – with select points of interest and venues that reflect the magazine’s values in both quality and aesthetic sensibility.